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Winky Lux Whips Up Lipstick Whimsy

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By: Jamie Matusow

Editor-in-Chief

Whimsical cosmetics brand Winky Lux, a web-based cosmetics brand, has released Double Matte Whip ($13 each), a long-lasting silky liquid lipstick. The brand, known for its clever packaging, says the formulation will even stay on while you sleep. Whipped with avocado oil and vanilla, with a vanilla scent, The Double Matte Whip comes in five different shades: Whoopie Pie (dark plum); Shortcake (deep cherry red); Lolli (mid-tone berry pink); Cookie (deep tan nude); and Angel Food (peachy nude). The packaging is transparent and decorated with golden ice cream cones, and cherries on top of the pink cap, inspired by an ice cream sundae.

More info: www.WinkyLux.com

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